Competitor's website analysis

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Analyzing a competitor's website is very important, because this is the point where all the company's advertising routes lead. This is where all the traffic ultimately flows. This is a kind of base for any business.

During the analysis, you may need to study how many pages the site has. Not all of them are displayed to ordinary users. To find out, you can use Yandex tools. Enter "site:" in the esinc email list search engine. and the system will show you all the pages of the site you are interested in that it has indexed.

You should remember that accurate data on site traffic can only be found in Yandex.Metrica or Google Analytics. This means that it is worth considering a possible error of 5 to 40% of the figures shown.

Competitor's website analysis

Source: shutterstock.com

It is better to analyze a competitor's site using the SimilarWeb service. This is an English-language service, but quite clear and easy to use. You enter the name of the site you want to study into the search, and the system gives you full information about it.

The service provides quite a lot of data, not all of which may be of interest to you. What you should pay attention to first of all:

Total website traffic. How many users visit the site each month. The service shows statistics for the last six months.

Average length of time users spend on the site.

Traffic sources. You can see where visitors are coming from and which channel provides the most traffic.

Referrals: You can find out on which third-party sites a competitor places ads that bring users to them.

Traffic from social networks. The service allows you to see which social network provides the largest influx of audience to the site.

As you can see, the information provided by SimilarWeb is quite complete and useful: traffic, traffic sources. Knowing these indicators, you can use them for personal purposes, increasing the attractiveness of your own resource.

Download a useful document:

Checklist: How to Achieve Your Goals in Negotiations with Clients
However, there is one "but". The service does not analyze sites that are visited by less than 5,000 people per month. In this situation, use alexa.com.

How to Improve Your Own Advertising with Competitor Analysis
Analyzing your competitors' advertising will help you build an effective strategy for promoting your own business:

Other people's experience can be very useful, even if you are an expert in contextual advertising, SMM and other attributes of successful promotion. Study the work of your competitors - perhaps you still did not know about some nuances or did not attach due importance to them. Analysis of other people's actions will help you not to make any mistakes and find new ways of development.

Remember the relevance of the queries that your product promotion strategy is based on. Trends are too fleeting, user opinions are changeable.

Don't forget that having a personal landing page or a narrow category for each product has a positive effect on user behavior on your site.

Model a complete and diverse semantic core that will not contain irrelevant queries.

Use all the opportunities that advertising services provide you with. Fill your ads with as much information as possible so that users show interest in them.

Planning an advertising budget is one of the most important points for a business development strategy. To avoid being left with nothing, calculate everything down to the last penny.