The secret to successful promotion is a well-thought-out strategy

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Promotion on Ozon: types and features
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Promotion on Ozon: types and features
Olga Bogdanova
Olga Bogdanova, Head of the Marketplaces Unit
May 27, 2024
Content
Basic criteria for ranking a product in search
Advertising on Ozon: types and important nuances
Non-obvious promotion tools on OZON
Tools to increase customer loyalty

The e-commerce market is developing by leaps and spain consumer email list bounds: consumers prefer online shopping, and this is not surprising.

Such popularity of online platforms has led to fierce competition on them: not only dreamers who want to “buy for 500, sell for 1000” trade there, but also representatives of large, small and medium-sized businesses.

In such a reality, it is not enough to simply purchase a product and put it on the site: it is necessary to invest resources in promotion in order to bypass competitors and even just launch sales.

Olga Bogdanova, head of the Marketplace Completo unit , told us what promotion tools exist on Ozon in principle, and which of them are the most effective.

Important: the list of Ozon advertising tools is current as of May 2024.

Basic criteria for ranking a product in search
Products uploaded to the marketplace are indexed by its algorithm and placed in a certain position in the search results, depending on certain criteria of the site.

And no one guarantees that they will even get to the first page, but 87% of all orders are made on it .

These criteria are identical on all sites, only their influence may differ. So, they affect the position of the product in the search results

price;
delivery time;
match the search query;
rating;
product conversions and sales;
number of reviews;
participation in promotions;
sales and conversions;
content rating.
Of course, a lot also depends on what product the seller has chosen to sell on the marketplace.

First of all, it must be in demand and profitable . If there is no demand, then there will be no sales, respectively.