— whether the dealer uses a personal account

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Case. Let's move on to practice
Let's consider the most complex case of analytics - a B2B company with dealers.

The telephone is the main channel of communication

It is necessary to understand:
- how many calls were made and to which dealers;

— from which advertising channels did these calls come;

— quality of service by dealers over the phone;

- analysis of negativity (if there was any);

— offline advertising measurement;

— quality of communications.

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We track dealer performance
According to these criteria:
- sales volume;

— number of webinars listened to;

— number of certified sellers;

— quality of call reception;

— percentage of successfully processed calls;

— the number of positive reviews about the dealer;

— the number of complaints about the dealer;

— quality of the dealer’s work;

— call acceptance limit — the number of south africa consumer email list calls after which the quality of the dealer’s work decreases;

— the optimal number of calls per day, per week, per month;

— does the dealer read the newsletter;


It is important to calculate the comprehensive indicator of the dealer's work, including online and offline channels.

Need to get telephony data for each dealer
— call duration,

- recording of conversations,

— date and time of calls,

— number of calls,

- calls answered or not answered,

— regionality of calls. CRM and web analytics are connected to this database.