Google Adwords Keyword Planner

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This tool shows you the monthly searches for each keyword , and also offers various alternatives and the number of searches, as well as applying various filters even by country and language.

Jing
With it you can record what is on your chiropractor email address computer screen and even your voice at the same time. The recording can be sent as a link by email.

Canva
It allows you to easily design presentations, banners, cards, flyers, etc. with a professional result.

Technology marketing/marketing strategies for a technology services company/unicorn companies
Trello
It allows us to easily organize tasks and manage projects with other people.

Buzzsumo
With this tool you can find the most influential posts to get ideas to help you develop your content marketing or find new influencers.

Google analytics
It turns out to be a great ally for many small companies that do not have the budget required to acquire paid tools. Despite being free, this tool turns out to be quite useful and complete.

Through the versatility of this tool, you will be able to discover relevant data that will be of great help when implementing improvements to the structure of your website. With it, you will be able to access very useful information, such as knowing the user's location and through which keywords they have managed to find you .

GTMetrix
This tool identifies pages that are loading slowly and even offers solutions to improve the situation. It also generates a detailed report of the analysis that you can even download in PDF format.

Ahrefs
It helps you get quality backlinks that will allow you to improve the positioning of your website.

It is ideal for identifying businesses similar to yours, analyzing whether they have good authority in the market and deciding whether it is appropriate to request collaboration to do link building on their website.

HubSpot
HubSpot is a really essential tool, and it is very easy to use. Through it you can publish a mass message on different social networks , with the advantage that you can even make the respective adjustments so that it adapts to the style of each one.

In addition, it helps build your buyer persona , improves your website's SEO, segments information for each user and makes the Community Manager's job easier.

Google Trends
It is a very intuitive, easy-to-use and free tool that is perfect for any company that wants to know more about what is happening within its industry.

Displays searches related to the selected keywords , trends in different parts of the world and in different languages.

Buffer
It is a very effective social media manager , as it offers the advantage of scheduling your posts using the best hours of reach. It also allows you to analyze your posts, and even interact with the person who mentions you.

URL Shorteners: Google URL Shortener and Bit.ly
URL shorteners have become a tool that has achieved great benefits when managing social networks.

Through them, you can improve the appearance of your links, edit them and include the keywords you want to rank for . Depending on the shortener you use, you can even obtain information about the number of clicks obtained on each published link.

Agora Pulse
With this tool you can find out the most appropriate time to publish , which topics are most effective, as well as a complete comparison of your page and those of your competitors.

As you can see, there are many digital marketing tools available, but they are not effective on their own. For them to work, you must invest time in defining your buyer persona, identifying your objectives and establishing the parameters that will guide your strategy.