Bright examples of native advertising

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Let us repeat that the native should ideally fit into the overall context of the site. That is, the user should perceive the material as ordinary content. And even if he understands that the publication is advertising, this will not cause great disappointment, since the information was really interesting and useful.

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In fact, few people realize that they have watched custom material. It is important that the audience likes the content - then it does not matter whether it sells something or not. This format does not encourage a person to take any action - there is no need to go to another site, leave a request or make an order. The user simply gets acquainted with what is offered to him, viewing the publications he likes one by one.

Let's look at specific examples of native advertising on the Internet.

Adobe (New York Times, T Brand Studio)
Adobe

In 2014, the world-famous New York Times editorial board created the native advertising agency T Brand Studio. The company's specialists masterfully weave advertising offers into meaningful and engaging content. The agency does not neglect its own standards to insert advertising, but pays special attention to the quality of publications.

For example, Adobe posted an article on the T Brand Studio platform about purchases, or rather about the opportunities that are opening up in the industry thanks to virtual reality technologies. This publication does not sell anything at all - the creators simply talk about the prospects, backing up their reasoning with statistical data. This approach allowed the audience to attract attention to the brand, which had a positive effect on the company's promotion.

Patron Tequila (Twitter)
A great example of native advertising on social networks can be seen in the move by Patrón, a company specializing in the production of tequila. On International Margarita Day, which is celebrated on February 22, the manufacturer posted a post with recipes for unusual cocktails under the top hashtag #MargaritaYearhe. To maximize reach, Patrón asked Twitter users to vote for the option they liked.

Patron Tequila

Use this trick in your social networks, joining in on newsworthy topics that are close to your target audience. To make users more willing to respond, comment, and share publications, communicate freely and naturally, avoiding formal language.