Examples of native advertising of a medical center

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Native advertising of a medical center makes it more recognizable for segments of the target audience. Advertising can dispel many doubts among potential clients. So, let's look at examples of native advertising of a clinic.

Articles, publications in blogs and social networks
For example, your medical center has a new service that is not provided in every clinic, the consumer may have questions. Write a useful, informative article about this service, show art director email list concern for the readers.

You can post one or more publications that encourage readers to get examined and dispel a myth. Let the article talk about a complex treatment process, help the consumer get rid of fear and prejudice. Show that such help will be beneficial for health, and, on the contrary, inaction can have a detrimental effect on a person's life.

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You can place this type of native advertising both on your company’s website and on information portals and in the media.

Remember, by publishing an article on your resource, you are addressing interested users who are interested in what you are writing about, as search engines direct them to the website of your medical center. And this, in turn, brings your target audience even closer to you than if you had posted the material on a third-party site.

Expert comments
Professionals working in your medical center may leave comments on articles published in the media.

To find such materials, use the services of requests from journalists Pressfeed or Deadline.Media. This way you will have a chance to participate in the publication for free, where the doctor’s name, position, and the name of your company are indicated.

Agree that there is no obvious advertising of a medical center here, but all readers will see that you have real specialists working for you.

Special projects or collaborations
Conduct one-time or long-term projects in cooperation with bloggers or opinion leaders.

So, if you need to inform consumers about the high level of service in your medical center, your specialists, about new services, then let bloggers (opinion leaders) run a column called "Examination", in which they will talk about everything in detail. You can post articles, photos, and videos there.

As a one-time publication, you can place a positive review on your contractors' sites, telling in it how a person visited your medical center. Let the note be emotional, but its ending should always be positive with a recommendation to visit your clinic.

Use collaboration with television to create native advertising. For example, let them film a report or several programs in your medical center. Use all your imagination and available budget, because the production of special projects is not limited by anything. Do not forget about the purpose of advertising the medical center.

Use collaboration not only on TV, but also in blogs and other portals.