Select design elements

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Remember what attracts attention among the abundance of posts in the news feed? In 99% of cases, people react to the image.

The average Facebook user scrolls through about 1,500 posts daily, not counting the messages, events, and photos in the left column. The only way to get a user interested in such a variety of apparel company database information is with a well-designed ad. It should consist of three main elements that affect the effectiveness of advertising:

Images . Takes up more than 50% of the space. Color.

Text . Appears above the image in the news feed.

Header . Especially important for advertising in the right column.

Check out the step-by-step instructions on how to create and launch an ad on Facebook. In this example, the advertising campaign is aimed at attracting traffic and increasing clicks on the publication.

Select an image or video.

This could be a single image or video post, a carousel, or a slideshow.

Facebook Advertising

You can create up to six ads by uploading multiple images at once.

Facebook Advertising

Select the appropriate image upload option:

Upload images from your computer.

Select images from the library that are already associated with your account.

Use images from the free Shutterstock collection.

Facebook Advertising

Depending on the purpose of the ad, Facebook will suggest a recommended image size. Remember that the text in the photo should not take up more than 20% of the entire area.

Add text and links.

Complete your ad with a title and text.

Facebook Advertising

In the advanced options, specify what the user will see under the title of your publication.

Facebook Advertising

From the nine options presented, you can choose the Call to action button .

Facebook Advertising

There is a certain limit for texts, but you can increase the number of characters in two ways:

Using the Power Editor tool to create ads.

Using a post already published on the page.

To implement the second option, you need to:

Post a publication on a business page (taking into account ALL requirements for advertising on Facebook).

Switch to the Use an existing publication tab.

Select the desired post.

Facebook Advertising

Setting up Facebook advertising will be completed after clicking the Place Order button.

How much does Facebook advertising cost?
When you place an ad, you set a price you are willing to spend to reach and attract a specific target audience, regardless of your Facebook advertising goals. The cost of placement varies based on many factors, including the company's industry. Facebook data shows the average cost of advertising worldwide:

Click (CPC) - $0.25-$0.64.

Cost per thousand impressions (CPM) - $7.29.

A like in the US is $0.23.

App download (CPI) - $2.74 - $3.85.

The price you are willing to pay is a direct reflection of your ability to engage with your user audience.