We recommend using a CRM system for email newsletter distribution.

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Design multiple channels to increase customer contact points When implementing OMO, you should increase customer touchpoints by designing multiple channels. As mentioned earlier, examples of channels to design include the following: online Various SNS (X (formerly Twitter), Facebook, Instagram, official LINE, etc.) Newsletter Web Advertising Owned Media Corporate website E-commerce website Your app off-line Physical store Store sales catalog Paper direct mail Folded flyer Call Center As mentioned above, by collecting a wide range of customer information, both online and offline, you can read their needs from the collected data and take an appropriate approach.


For example, if you visit a physical store and denmark telegram database pay with your company's app, you can suggest recommended products based on their past purchase history. If you can make appropriate suggestions based on their needs, customer satisfaction will increase and so will retention rates. Striving to create a brick-and-mortar store that can provide a quality customer experience In OMO, it is important to create physical stores that can provide a high-quality customer experience. If physical stores are simply operated as a place to select products and pay for them, they will only be able to provide the same customer experience as before.


Since companies have many channels and a wide range of customer information, they should be conscious of providing physical stores as places that can provide a high-quality customer experience by integrating them with online services. For example, to give customers peace of mind about the food they eat, one method is to provide information about the producer and place of origin by scanning the QR code of ingredients displayed on the shelves. Also, if a service is offered where customers can select products at a physical store, purchase them via the app, and have them delivered to their home, the convenience will be appealing and they will want to visit the physical store without hesitation.