Be Transparent to Establish Trust

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Ben Nebesky, the Customer Success Manager at MessageDesk, says this: “Pay attention to customer cues. During demos and sales presentations, for instance, watch their body language and facial expressions, and be mindful of their involvement in the conversation.”

The goal is to do this without making it weird. We’re not talking about repeating every phrase back to them or copying their exact movements.

Here are some real-world examples of how this might work:

If you talk to a prospect who uses their hands to clarify points, you might use your hands a bit more.
If a prospect talks super fast, make sure you’re not talking incredibly slow.
If your prospect is very formal on the call, try not to be too casual.
If a prospect slouches in their chair while conversing with you, do your best to match their posture.
This will signal to potential customers that you understand and respect them, which will help shorten your sales cycles. The best part is, this technique doesn’t take a huge amount of time to master or implement. Simply study your prospects, then emulate them. Easy peasy.

Trust trumps transactions. If you can establish trust ghana telegram data between yourself and your potential customers, their decision-making process will be much easier.

One of the easiest ways to do this? Be transparent.

Gauri Manglik, the CEO and Co-Founder of Instrumentl, says this: “The more transparent you are, the better. People want to know that they can trust you before they make a purchase, so being honest helps build that trust.”

Here are some specific ways to practice transparency and build trust: