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What is marketing anyway? What is marketing anyway? How would you answer if someone asked you, "What is marketing?" We will explain the key points to consider while clearing up some common misconceptions. Download the document <Table of Contents> OMO is a new marketing concept that integrates "online and offline" Why is OMO important? The development of the IT field has significantly changed customer purchasing behavior. It has become essential to use both online and offline methods for post-purchase follow-up The difference between OMO and similar concepts Differences from O2O Differences from omnichannel Benefits of incorporating OMO into corporate activities Increase customer satisfaction by providing products and follow-up services that meet customer needs.


Increase retention rates and maximize LTV Reduce china telegram database lost sales opportunities Unify your company's brand image Surprisingly familiar! Scenes where OMO is used Digital Signage Chatbots Mobile Order Unmanned cash register Table Order Mobile Payments Points to note when incorporating OMO What needs to be done to adopt OMO and get results Design multiple channels to increase customer contact points Striving to create a brick-and-mortar store that can provide a quality customer experience Developing human resources who can understand and operate the OMO system Centrally manage customer information using CRM systems, SFA, etc.


Case study of introducing "Synergy!" and linking it with OMO: Chiso Co., Ltd. Let's implement OMO efficiently with proper data management OMO is a new marketing concept that integrates "online and offline" OMO is a new marketing concept that integrates "online and offline" OMO (Online Merges with Offline) is a marketing method that aims to "provide a customer experience that integrates online and offline." The concept of OMO was proposed by Li Kai-fu, who was the head of Google's China division.