Key points for successful implementation

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For example, you can make appropriate decisions such as "Allocate your budget to the ads that are most likely to lead to service purchases" or "Identify the parts of the page with high bounce rates and improve the design and wording." Inquiry Management Customer inquiries come in a wide variety of forms, including by phone and email. If there are any oversights in responding to customer inquiries, potential customers may be lost or complaints may be delayed.


Since oversights in responding also affect customer vietnam telegram database satisfaction, it is important to create an environment where inquiries from various routes can be centrally managed and optimal action can be taken. If you can centrally manage "who responded, when, and how" on a common screen in the CRM system, you will be able to respond to customer inquiries without missing anything. Also, if you keep a detailed inquiry history in the CRM system, you can check the situation at the time and respond appropriately even if the person in charge changes.


Campaign support There may be cases where a campaign is held, such as "A prize will be given away to those who spend over XXX yen in a lottery." By preparing attractive prizes and being creative with how you announce the campaign, you can create a hook to acquire potential customers and increase awareness. Such campaign responses can also be implemented in the system as one of the CRM measures. One example of a campaign using a CRM system is a campaign that uses "Synergy!" to win prizes by posting receipts.