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How to Choose a CRM System Suitable for Email Delivery and Selection Points When choosing a CRM system suitable for email delivery, keep the following four points in mind: Choose a cloud-based system whenever possible Choose based on email marketing features Choose a system that is easy to integrate with other systems Choose based on security and support Choose a cloud-based system whenever possible It is recommended to choose a cloud-based CRM system whenever possible.


There are two types of IT systems: "on-premise" systems, where venezuela telegram database the server is installed in-house, and " cloud " systems, where the system is operated on the server of the vendor that provides the system. On-premise systems require high initial costs and also require a lot of effort for maintenance and security. On the other hand, cloud systems are easy to operate at low cost, and their functions are updated, making it easy to implement marketing measures that are in line with the times.


Choose based on email marketing features The richness of email marketing functions is important when sending emails with a CRM system. Email marketing includes measures such as email newsletters, step emails, and scenario emails. The more measures supported, the easier it is to approach customers in various ways. In addition, emails may be treated as spam or blocked by the recipient's server, so measures taken in the CRM system and email delivery rates are also important.