Thanks to the analysis of the websites in the sector you can:

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develop an effective online promotion strategy
identify effective online promotion tactics , given the strengths and weaknesses of competitors
analyze the type of content that may interest the public (blog articles, case studies, ebooks, newsletters, videos, podcasts, webinars, etc.)
plan investments in online promotion appropriate to the competition and the target
SEOZoom

SEO tools help you highlight competitors that are positioned for the search terms you are interested in, but the results of such analyses may include subjects that are not actually in czech republic whatsapp number database competition with you. For example, if you want to position yourself for the query 'link building' and you have Wikipedia among the top positions, you cannot consider it a competitor since it is a general information portal that does not have the purpose of selling services such as those you are interested in.

You must therefore create a list of objective competitors , that is, those who aim to monetize the same products and services that concern you, also and above all involving your client in finding the information.

For example, there may be a supplier in your area who is very well known offline (perhaps thanks to partnerships with other companies) but completely absent on the web, which you may not know. Your customer must therefore inform you of any advantages (in price, distribution, quality of goods) that could reduce the profitability of their online business, as customers may still find it convenient to buy from the competitor.