here is a large variation in where the user enters

[sumaiyakhatun29]

So we tried to dig a little deeper and figure out what's happening in FMCG on the Rozetka marketplace. In November, the service received an audience of 22 million.

but there is injustice

Analyzing the data by category, we saw a significant variation in terms of categories. T in terms of the most popular outlet categories and the categories to which we attribute everyday goods.

In the mobile phone category, for example, 133,000 audiences were recorded, in portugal rcs data the vodka category – 13,000, and in the household chemicals category – 10,000. To these factors, you can add competition with other marketplaces, as well as the percentage of paid advertising and traffic from companies. In November 2021, paid traffic to the phone section was over 10,000. And no paid traffic was recorded in the FMCG segment category.

food retail?

In terms of key areas, this is the presence on food retail sites. There are historically known leaders here: Silpo, ATB, Metro, Auchan, zakaz.ua. And they collect 10-11 million visits each. Most FMCG brands, in addition to not interacting with the marketplace, use certain activations on the sites of the largest food retailers in terms of additional features (link activation, etc.).