What problems does content solve?

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How to form a content strategy

 Competitor analysis: how it affects company content

Search query analysis

Why conduct a SWOT analysis?

How to optimize your website and content

SEO optimization: how to reduce conversion cost

What problems does content solve?
When I started working in the dentistry niche, the first thing we noticed was the large pakistan rcs data number of competitors. To choose our direction and priorities, we conducted internal customer surveys to understand their needs. Having received the necessary data, we began to expand the site, add pages and make it more adaptive to the needs of the end patient. In simple words: we helped the user find simple answers to questions.

The strategy of short posts about important things helped us reduce the cost of one lead from approximately 250-300 UAH to 180-200 UAH.

Healthcare professionals often use complex terms. Conduct blitz interviews or record in a question-and-answer format, and the texts will come out simpler and clearer.

For content to be read, it needs to be easy and simple for users to find it. Accordingly, pay attention to building the structure of the site. In addition, through internal research, we realized that the site also needs to adapt product cards. This includes description, presentation, production - everything should create a single picture of understanding the product and form a better impression.