E-books and whitepapers are nothing new. They have stood the test of time because of how easy they are to consume.
Ebooks are still one of the most popular forms of content for marketers. But the old days of static ebooks are over. Instead, marketers are exploring new ways to make them more engaging and motivate readers to keep turning the pages.
How exactly? By making them interactive!
In one of SnapApp's e-readers, readers can scroll through ecuador phone number data the entire book with one click, and every other page features questions about what they read.
E-book What is Interactive Content
E-book What is Interactive Content
The possibilities of interactive e-books and informational brochures are endless. You can:
share the results of your latest report;
create an interactive case study filled with statistics;
create a practical guide that will allow readers to become familiar with the interactive elements.
Read also: How Amazon Books Combined 5 Animation Styles in One Ad
Promoting interactive content on social networks
Once you have created your interactive content, it is time to show it to people. Social media is ideal for promoting eBooks, quizzes, and infographics, as they are interactive platforms for communication.
Interactive content tends to be quite visual in nature, which means it is more likely to be shared on social media.
You can add a CTA element like “Learn More”, “Download Now”, “Sign Up”, etc. along with the link you share on social media.
You can also create an SMM calendar or a content calendar, and your advertising will work on autopilot!