Content School: Create Texts That Sell

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Copywriter's Treasure

"Copywriter's Treasure." Elina Slobodyanyuk
This book is especially suitable for beginners in the world of texts. The author talks in detail and accessiblely about the distinctive features of good texts and what techniques should be used to make texts effective. From words and sentences to texts for advertising, through examples of slogans of large corporations and "finds" of very small firms.

Elina Slobodyanyuk is a copywriting specialist and the author of the Copywriter middle east rcs data School project. She strongly recommends finding time for regular practice to hone your writing skills: this is the only way you will become a true master of the word, she believes.


"Content School. Create texts that sell." Maya Bogdanova
A book about how to make your texts stand out from the information noise and learn how to write a lot, brightly, stylishly and usefully for readers of any target audience. It is noteworthy that the author also pays attention to the mood of the copywriter himself. For her, it is important that texts are written with pleasure, without the "torments of creativity."

An important emphasis. Where to start? By working on your insecurities, by eradicating perfectionism: "Everything we do is not perfect. Only our dreams are perfect."