Marketing department structure

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areas of responsibility

In addition, don't forget about analytics, competitor monitoring, data collection, data analysis, and solution proposal. Also in this responsibility section I include reputation management, project management, marketing of various projects and market research, as well as experiments and testing of solutions to improve efficiency.


We changed the structure of the marketing department in January 2022. In the classic malaysia rcs data version, the head of the marketing department usually reports directly to the commercial director or the company director. Sometimes he reports (if it is a large structure and there are other departments) to the marketing department and works with a deputy from the commercial part. It is possible that the department or marketing department, and even its head, reports directly to the owner.

After joining the company, a marketer studies its processes and collects information about plans, task execution, performance monitoring, analytics, etc.