How to Create Your Ideal Client Profile
That’s the general creative framework. All right, you ready? Now let’s dive in … for real.
To Build an Ideal Client Profile You Can Actually Use, Start with the People
Did you ever have an imaginary friend? The companion that knew all about you—and you, them—with zero effort? The kind you could dream up and bend to your imagination without consulting reality?
Yeah, clients aren’t like that.
Bummer GIF
Your ideal client profile starts with real people. It isn’t built in a vacuum—or in your imagination. It’s based on real data gathered from real-life conversations with real people. Talking is how you learn to understand them, their pain points, and their challenges.
So, to build an ideal client profile you can actually use, start with the people.
Your most successful clients are the ones that get the most value from your services. With your help, they can (or have) reach(ed) their goals. And they love you for it.
Odds are, these clients have a lot in common. They cayman islands telegram data may have similar goals and demographics like gender, age, location, or occupation. If you coach other businesses, they likely have comparable team sizes, budgets, or company roles.
Feelings, motivations, and values are also involved. These inner-world qualities often have just as much influence on behavior and coaching outcomes as the more quantifiable ones.
Pro Tip: Watch out for common characteristics that aren’t immediately relevant or super meaningful. Seemingly small details can gatekeep success.
An example? You might find that your clients need to have a project manager on their team and $X amount of funding to effectively follow your coaching directives. They may also need deep team-wide values of growth or collaboration to endure the process.
Look at Your Most Successful Clients
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