Brands now are about expectations and reality

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As a result, “new theories” about customer centricity emerge. But if a company decides to put the customer experience section at the center, other global market trends, trends of globalization, digitalization, etc., will also begin to revolve and develop around this segment.

I would especially recommend paying attention to performance marketing . My experience suggests that brands are currently lacking popularity when launching new campaigns. That is, it is important for a company or team to take care of the brand, and performance will follow.

Brands are now about expectations and reality. Whatever business representatives say, israel rcs data write, broadcast through advertising, all this will remain words until the customer encounters reality. With the UX that they receive in digital channels, stores or points of sale. The customer will still encounter the brand in their real life, and then the moment of truth will come.


The task of the marketing department and its manager is to know how you will form these expectations in the client and how successfully you promise to implement them with the help of your advertising campaigns. The client must be sure that he has been heard, adjusted to his needs, and so on.

In principle, such theories have worked for a long time. But now, due to Uberization, digitalization, and competition, all these factors are becoming much more acute.