Motivation, trust, delegation… are you applying all of these to strengthen your marketing team? Perhaps you should consider why it doesn’t work. One thing is clear: to get the best people you need to implement the most effective practices to achieve this. How? Starting from the beginning: building your team.
Some published statistics underline the importance of having an effective marketing department. For example, the report 'i3D
Digital Challenges for Marketing Directors' conducted by greece phone number data Evercom indicates that 82.7% of executives say that it is the marketing department that leads the digital transformation process in their online businesses. Likewise, only one in three professionals in the sector believes that their company's management is 100% involved in its digital strategy, but what about the rest? Can your marketing team help you develop your digital strategy? Let's see which practices are most appropriate to strengthen your team's skills and attitudes.
Skills and attitudes (necessary) to strengthen your team
In the article ' Family photo: the perfect organizational chart for the marketing department ' we already highlighted the essential figures in a marketing team: SEO experts, professional developers, marketing lovers, content enthusiasts... Now, it's time to tell you the other part of the story: the best practices to strengthen it (and achieve it!).
1. Without motivation there is no team . Working 'under pressure' is not always effective. It is good to be demanding with your team, but if you don't give them a good and a bad result, don't expect them to work at 100%. Motivate them, remind them of their worth, how good they are and what they can become. Continuous learning is one of the keys to functioning.
A clear example of the results you get from motivating your team was presented at ' The Inbounder Global Conference' by speaker Jennifer Sable López, where she told how her Community Management team multiplied in a short time. What was her secret? Find out here !