Covid-19 Handbook for Social Media ManagersAs avid users of social m usa mobile db edia, experienced content creators use a wealth of creative marketing skills to produce high-quality visuals and messaging for specific audiences. Being a content creator is a varied and rewarding role paved with exciting opportunities (just see what some TikTok creators can make)—if you know what you’re doing.
Here we look at what it means to be a content creator and look at ways to become one in today’s age of influence.
Ready? Let’s dive in.
What is a content creator?
A content creator produces… well… high-quality content for a range of digital channels, from Facebook and Instagram to TikTok, YouTube, and beyond.
Some content creators produce visuals and communications for a range of digital channels while others specialize in one particular platform or medium. But, in either case, successful content creators must have a well-balanced knowledge of key digital marketing principles to create videos, images, ads, copy, and messaging that speaks to the right audience at the right time.