Follow this follow-up formula:

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One Clear, Easy Call-to-Action (CTA)
Your email has an ‘ask,’ and you want a response. Otherwise, why waste your time? One—and we do mean one—clear and easy-to-follow call to action will prompt that response.

By the end of the email, your lead should know exactly what you want from them.

Follow a link? Book a meeting? Sign up for your free trial?

Whatever the call—make it easy for them to act.

Don’t include five links. Don’t ask them to reply with a meeting date + time, and then play email tag (that’s what Calendly is for). Don’t lead them on.

Make it clear. Make it singular. And run it by a colleague before you send it out.

A Follow-Up Plan
The average office worker receives 121 emails bulgaria telegram data per day. So, there’s a good chance your email gets lost. That’s why you have a follow-up plan.


Day 1: Send the first cold email
Day 2: Send a follow-up email, at a different time of day
Day 4: Send another follow-up email
Day 8: Send the final follow-up email, and maybe even break up
Sounds time-consuming, right? Workflows in Close allow you to create an effective cadence to automate this follow-up plan (or any other one you choose!). When a lead replies, seamlessly slide in to continue the conversation and close the deal.

4 Components of the Best Cold Email Template - Workflows in Close CRM
Or, set follow-up reminders to get personalized with a low-volume approach.

How to Write Better Cold Emails: 7 Best Practices
The average cold email response rate hovers around 8.5 percent. Let’s make you the exception—in a really good way.