3. Choose areas to specialize in

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Audit your resources
Determine how much time and energy you have at your disposal to regularly learn a new profession. Once you understand exactly how many resources you are willing to devote to systematic work, you will be able to clearly plan your activities for mastering copywriting.


Even generalist copywriters always have favorite topics that are close to them or china rcs data that they are well versed in. It is better for a novice copywriter to immediately understand in which direction he should specialize.

Here you should focus on your own expertise or a field that is close to you and interesting. For example, I have always been interested in high technology or IT, so at one time I focused on texts on these topics. And if you are a graduate chemist, start working with natural science materials.

Kateryna Kushnir , an editor and content marketer, writes in her column : "There are two polar opinions: some believe that it is better to hire experts, others think that the main thing is for a person to be able to work with text, and the rest will be added. I believe that the truth, as always, is in the middle . "