Opportunity to be heard

[sumaiyakhatun29]

We dedicated this story with a cat getting a chip implanted in its forehead to the start of vaccination in Ukraine, when people were reading jokes and news about chipping en masse. Such activity allowed us to not just joke, but to use a topical topic at a certain moment. On April 2, this creative would no longer be so relevant and fun.

But there are also negative examples of such integration. For example, taxi service workers were caught by users for posting a higher price for taxi services when the user ordering a car had a low battery on their phone. Apparently, the creators of the service understood that when a person’s phone runs out of battery, they start to get nervous and are ready to ride for any money. But this is a very unethical decision.

Think about what state your customer is in at the point of sale, when they leave the restroom at a asia rcs data movie theater where many people are taking selfies in front of the mirror, or what state they are in at night when they are searching for something in a browser.


The latest trend also emerged due to attention deficit and the human need to receive pleasure. In the constantly deformed digital addiction, it is important for people not only to consume content, but also to generate it. Therefore, brands and companies must ensure that their creatives and technologies allow users to be heard. Not just watch something, but join the trend.