Answering Internet users' questions and gaining their trust

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Depending on the number of times the page containing the ad is loaded: CPM (cost per thousand)
To register for a form: CPL .
As with display advertising, this can be a double-edged sword if the audience of your chosen blog is not suited to your business. For example, if the pricing is based on the number of loads and your ad is not highly visible, you will be paying for it while people will not see it.

Same problem if your banner or ad is not true to your proposition. There will be traffic to your site, but since the offer is not adapted, there will be no real conversion.

In this sense, the conversion rate on your site and the return iceland telegram number database on investment (ROI) are parameters to monitor closely. These indicators determine whether you receive qualified traffic and whether your investment is profitable.

The blog to bring visitors
Feeding a blog on your site is an excellent lever to acquire qualified traffic . Whether it belongs to a showcase site or an e-commerce site, the blog offers a personal space where you can publish interesting content with high added value . There are several advantages to creating blog articles:

Acquire quality traffic (your readers will come to your site to read articles that interest them).
Show your expertise in your field
Promote your products
Note that a blog is only really useful if the articles you publish there are interesting for Google robots and for your target. This is how they will be visible in the search engine and will be able to attract quality traffic to your site .

If this approach to inbound marketing allows you to acquire traffic, it is also an excellent lever to retain your readers . Finally, the blog is not the only content marketing tool that allows you to acquire visitors. You also have white papers, webinars , etc.