Implement effective email nurturing measures to successfully develop potential customers

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It is important to check the gap between the email body and the linked destination and not disappoint the reader. 5. Examples of improvements when the unsubscription (cancellation/suspension) rate is high If you have a high unsubscribe rate, here are some ways to improve it: ① Provide information that matches the reader's needs If readers do not get the information they are looking for, they will not feel the need to receive the email and will unsubscribe.


Therefore, it is important to re-analyze your cameroon telegram database company's customer information and accurately understand their needs. Also, by conducting a survey when customers unsubscribe and understanding the reason for unsubscribing, you can more easily find areas for improvement. ② Consider broadcast time and frequency Some readers who unsubscribed said, "I don't read them because they are sent too often in the middle of the night," or "I lost interest in reading them because they were sent too frequently.


" Even if the content of the email is high quality, if readers are dissatisfied with the delivery time or frequency, they will not read it in the first place. Try various delivery times and frequencies to find the settings that best match your target audience. 6. Examples of improvements when error email rates (undeliverable email rates) are high If the error rate is high, you should check your mailing list. If your mailing list contains many of the following destinations, the error rate will increase.