Most social media platforms now provide brands with dashboards that enable them to monitor their social conversations: like Facebook analytics, Twitter analytics, and Instagram analytics.
Social media can be a particularly useful source of data because people are talking russian email address organically. They are not waiting to be asked to provide feedback. This is raw data that is given voluntarily and can therefore provide some of the most valuable insights.
However, be cautious when analyzing social data. It is subjective and not necessarily representative of your customer base. Just because 20 people are complaining about something on X doesn’t mean that you have a social media crisis on your hands.
Don’t forget to also do competitive analysis to keep on top of what your competitors and others in the landscape are doing for their own brands.
Top tip: use our social competitor analysis tracker to monitor brands you want to watch.
Challenges in market research
Marketers have to overcome several challenges when conducting market research.