Create a presence and improve your ranking on customer review sites

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Gartner reports that one in three shoppers (33%) rate customer reviews as the most important factor when shortlisting vendors. So how does this relate to customer retention? When shoppers don’t use software comparison sites, purchase regret rates jump from 54% to 64%. By prioritizing customer reviews, you’re not just collecting customer feedback — you’re reducing the likelihood of buyer regret and impacting customer retention.

Actively manage your presence on review sites by encouraging satisfied customers to leave positive reviews. Respond promptly and professionally to any negative reviews. If a customer leaves a negative review, contact them to address their concerns and offer a solution.

15. Provide educational content
Keep customers engaged with helpful educational resources. By offering valuable resources like webinars, how-to guides, courses, and administrator certifications, you can help customers get the panama mobile database most out of your products or services. The benefits are twofold: not only does it improve their experience, but it also positions your company as an industry leader.

For example, a B2B software company might offer training sessions on advanced features or share best practices for specific industry use cases. Regularly updating and distributing educational content keeps customers engaged and informed, leading to increased satisfaction and loyalty.

16. Incentivize referrals
Get customers to spread the word with rewards they’ll actually appreciate. Referral programs can include rewards like discounts, credits, or exclusive access to new features for both the referrer and the referee. For example, a customer who brings in a new customer could get a month of free service while the new customer gets a discount. Not only does this help attract new customers, it also strengthens relationships with existing ones by showing appreciation for their advocacy.