Expected benefits of using customer information from a CRM system

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By narrowing down the recipients of emails and LINE messages from a wide range of perspectives, such as the following, you can deliver the most appropriate message to customers according to their attributes, needs, and circumstances. Basic information (name, area of ​​residence, gender, age, etc.) Online and offline behavioral history (e.g., browsing history of e-commerce sites and number of visits to physical stores) Number of purchases Total purchase amount Inquiry history Document download history By sending segments, you can implement measures such as " step emails " and " retargeting emails " for emails.


For LINE, " step LINE " is the mainstream approach. If you would belize telegram database like to know more about email and LINE marketing strategies using segmented delivery, please check out the article below. What is email marketing? Basic knowledge you need to know What is email marketing? Basic knowledge you need to know Key points of LINE marketing: from how to get started to actual examples Key points of LINE marketing: from how to get started to actual examples Use "segment delivery" or "simultaneous delivery" depending on the situation In contrast to segment delivery, sending the same message to all customers is called "simultaneous delivery.


" Segment delivery and simultaneous delivery have different uses, so it is best to use them according to your company's situation. Segment Delivery Simultaneous Delivery Features Deliver messages tailored to customer attributes and needs Deliver the same message to all customers without narrowing down the recipients Examples of usage scenarios Send a thank you email to first-time buyers Send special coupons to customers who visit the store a certain number of times Distribute case studies to customers who download materials Deliver "Frequently Asked Questions When Using a Product" Deliver information on newly released products Distribute announcements such as "Company website update" and "Head office relocation" Broadcast about industry trends As mentioned above, segment delivery is ideal when you need an approach tailored to customer needs.