It usually means using structured data to give incorrect information, for example, with structured data that is more favorable to your website. For example, many marketers write fake reviews to give 5-star ratings that boost their business's SERP positions, thus achieving a higher CTR.
Whether you're trying to update an old URL or you're preparing for a site migration, using redirects is a common SEO practice. There's nothing wrong with it; it's the preferred method to ensure your site is well-organized and easily accessible by users and search engine crawlers.
However, similar to cloaking, sneaky redirects are performed in Black israel mobile database Hat SEO to trick search engines into displaying different content than what a user sees. Often, the search engine will index the original page, while users are directed to a URL. Google's Webmaster Guidelines specifically state that sneaky redirects are a Black Hat technique that violates these guidelines.
9. Negative SEO
It would be wrong to assume that all Black Hat SEO techniques are focused on the site a person is trying to rank.
Some SEOs, with poor ethics, use negative SEO to try to hurt their competitors' rankings. Think of it as violating Google's guidelines on someone else's site instead of your own.
In practice, it means pointing a large number of unnatural links to someone else's domain in the hopes of getting penalized.
Although it's not very common, especially since Google is getting better at ignoring links from these types of attacks, it's important to be aware of this and regularly analyze your link profile (something you can do using the SEMrush Backlink Audit tool ).