In B2B marketing we hear about the value of video content, how to conquer social selling, and curated content.
Content marketing looks set to see more connections, creator + brand partnerships, and the evergreen need to create valuable content.
You'll hear a lot about marketing automation in 2023, not least in available tools and the much-anticipated GPT-4.
Martech is also set to keep growing, and CRO will take a further lead. And the saudi arabia phone number metaverse will not be going away.
1. SOCIAL MEDIA AND INFLUENCER MARKETING TRENDS
There are some really interesting trends down the line in 2023 for social media. In fact, it’s an area of marketing that will see significant change and brands need to keep up to have a presence and use the platforms effectively.
TikTok has become a big player in the social media marketing realm. And that’s not set to change in 2023. TikTok generated $4.6 billion in 2021, a 142 percent increase year-on-year with 1.8 billion monthly active users predicted by the end of 2022 reported The Business of Apps.
It’s not just for consumers or creators that TikTok is making inroads. The platform is focusing on usability for businesses and improving targeting options for advertising which will make it a bigger and better platform for brands in 2023.
“One of th
e things that we're gonna see from TikTok next year is the simplicity around business tools. They've already been making waves in improving the usability for businesses around their ads dashboard. I've been looking at some of the new targeting options they've launched for their ads, which are brilliant,” says Alison Battisby, a social media consultant with Avocado Social.