You've probably been told a million times that you can't be everything to everyone or you'll be nothing to anyone. Well, here it is again. Get to know your audience as if they were your family, find them, understand them and tell them why you're right for each other. There is no digital branding strategy that doesn't involve defining the Buyer Persona .
Be relevant and, if possible, extraordinary
Above consistency and even coherence is relevance. Brands, like people, have a personality and must behave in accordance with it. But, just like us, nothing prevents them from adapting to the context, channel and audience . The same personality, different variations. But always seeking relevance and attention.
Be Inbound. Don't interrupt, attract
Create content that reflects your personality and brand japan phone number data positioning , and of course that interests your audience. Provide value to them and your effort will be returned to you in the form of brand awareness , trust and, of course, sales. The alternative, amidst the noise in which we consumers are immersed today, is to leave no trace or, worse, become spam.
Marketing and sales, all in one
It's no use for your marketing team to be clear about your brand promise if your sales team doesn't know how to convey it to your customer. Don't waste your work in the last mile. Marketing and sales are part of the same team and must be aligned.
Make sure your sales materials tell your story properly and train your team to communicate it. Any gap in your organization is a missed opportunity to leave the right mark. Did you know that Brand means footprint?
After reading this article, are you ready to define your value proposition, communicate your difference and see how a strong brand helps your sales grow? Branding and digital brand management is not just for big companies, but it requires method, vision and investment. Go for it!