Emojis and emoticons in SMS marketing (and marketing email contact lists uk in general, including social media) are very popular. There are several reasons. They are a way to grab the recipient's attention, as well as to strengthen the message and connect it with specific emotions.
Because the character limit in messages is small, the content must be concise and direct. There is no room for colorful descriptions and explanations. Emojis solve this problem. The meaning of emoticons and emojis in SMS depends on the context, so the same element can work in many different situations. In addition, there are so many emoticons available that you can find the right symbol for every occasion.
Currently, they are used mainly in communication with individual clients, but sometimes they also appear in B2B contacts. Emoji and emoticons in SMS are a universal solution that can be used in most industries. The exceptions are those that require special seriousness (e.g. financial, medical), although here too there are circumstances in which this type of modern communication elements will prove useful.
How to use emoticons and emojis in business SMS communications?
If we decide that emojis and emoticons in SMS are a good solution for our company, the question may arise how to write an SMS to a client that will contain such elements, especially on a mass scale. Mobile communication platforms such as mProfi come to the rescue. To take advantage of the offered possibilities, simply follow the instructions below:
Why are SMS marketing effective?
It is not without reason that SMS marketing is so popular among entrepreneurs, regardless of the industry and size of the business. It is an easy-to-use and at the same time highly effective channel of communication with customers and business partners. It is also characterized by relatively low costs, especially in comparison to traditional methods of mass communication, such as ordinary letters.