For example, if cold calls were made in a italy business mailing list month, and of them resulted in successful sales, then the conversion rate would be %. a business, since even a small increase in conversion can significantly increase the company's income. How to calculate conversion To calculate, you need to use the following formula: Conversion = (Number of successful outbound calls/Total number of calls)×% It is important to note that “successful outcomes” may vary depending on the business’s goals. It could be a sale, an appointment, or an application received.
For example, if applications were received out of calls, the conversion rate would be %. Conversion can be calculated in a similar way at any stage of the sales funnel. For a more accurate analysis, companies can also consider intermediate stages such as customer interest, contacts received, or even follow-up calls. What influences conversion This parameter depends on several factors. Understanding them will help identify problems in the current sales strategy and make adjustments that will improve efficiency. Interest of potential clients in the offer One of the key success factors is the level of interest in the product or service offered.