Social networks and messengers have become such an integral part of our lives that a modern person can no longer live without them. This is a channel for communication with acquaintances, friends and like-minded people, and access to fresh information first-hand, and the opportunity to receive goods or services directly from manufacturers. And these are also games, entertainment, dating and much more.
Of course, a business cannot pass by such a crowd of people in one place, because social networks with their users are an ideal platform for advertising . But it is not only direct advertising that can attract customers here. This can be the management of official pages, the creation of communities and, of course, collecting a subscriber base .
Our material is about how and with the help of what you can organize high-quality mailings in social networks and messengers.
Why do we need newsletters in social networks and messengers?
Social media newsletters are very similar in purpose to uae phone number data email newsletters . This is a broadcast channel through which you can convey information of interest to clients and users without any additional actions on their part.
Messenger mailings are almost a complete replacement for transactional email and SMS channels. Here you can send any important information: notifications about order statuses, surveys, technical notifications about website availability, etc. In some messengers you can also send advertising messages.
The most interesting feature here is chatbots. Communication with clients can be significantly automated and personalized. Newsletters in social networks and messengers for business are:
The ability to communicate with the audience. This is the most personalized format, since the user can respond to incoming messages (give feedback).
Effective use of the advertising budget. Your subscribers are already the most loyal audience. No broadcast advertising is required (mailing is carried out within the social network without using the advertising system).
An excellent channel for service notifications and dissemination of important information – about work schedules, current promotions, etc.
Increased sales and expanded reach (through promotion of goods and services).
Of course, first of all, mailings via social networks and messengers are designed to save budgets for transactional traffic. To understand: sending personalized notifications to Telegram or VK is several times cheaper than sending SMS , which are guaranteed to notify users of important events.
A simple example: you have a database of your customers' phone numbers. But instead of sending order progress notifications as SMS, you send them messages in Telegram, WhatsApp, Viber, etc. Then you will only need to send SMS to those contacts who have not read the messages in social networks and messengers. This will be only a small percentage.