Word of mouth marketing

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Examples of this include: newspaper advertisements, television, radio, and advertisements on the Internet. To make a successful advertisement, you must pay attention to several factors, including: Who is the target audience? What is the purpose of the advertisement? What is the advertising budget? Where can I post my ad? What is the advertising implementation strategy? What are the results of the advertisement? Public Relations If the goal of advertising is to promote your product, the goal of public relations is to build trust and credibility with people, through influencers or individuals and institutions directly or indirectly linked to your company with the aim of supporting you in spreading awareness of your product or services to their audience.


There are several types of public relations: Corporate Identity: such as business cards, employee uniforms, and the company’s website. Sponsorship: such as sponsoring events and activities that attract a dentist database large audience in order to promote the company and the brand. Promotional events: This is a huge event organized by companies and contains many activities and events. Companies can distribute gifts or make discounts in order to make the event a success and attract a lot of attention to it. One of the most famous forms of advertising, it depends on people passing on opinions about the product and recommending it to each other.


Sales promotion It is a form of advertising based on encouraging customers to buy through discounts and offers, with the aim of increasing sales, but for a limited period. Forms of sales offers: Free Samples Gifts on products – Premiums Coupons Contests and Sweepstakes Bundling Personal Selling It is one of the old forms of promotion and depends on the presence of a sales representative who encourages customers to buy the product by presenting the features and benefits of the product and answering their questions. Despite the effectiveness of this method, it is very expensive. Direct Selling A way to present the company's products and services directly without the need for an intermediary, by communicating through different channels such as email, in order to inform customers of the latest offers provided by the company.