Canva . This is an online service that offers a large selection of templates, editing tools, fonts, postcards and commercial offers. You can make edits to any template: change the color, insert pictures, logos, etc. This is a free platform, but there are paid templates and rare functions.
"KP10" . This is a universal constructor, the functionality of which allows working with templates. The company can also add product lists, upload images from the gallery and receive notifications that the CP has been read by the addressee. The platform has a free tariff, the functionality of which is limited to two templates. The cost of the paid tariff is from 499 rubles per month.
Tilda . This online platform allows you to develop a vietnam telegram commercial offer for mailing. The addressee is sent a link. No programming skills are required to create a website. The work is done in a visual editor. There is a public tariff and a paid one with advanced features. Its cost is from 500 rubles per month.
VistaCreate (formerly Crello) is an online editor similar to Canva. It has templates for different types of documents and the ability to edit them. The free plan has a limited number of templates and memory. The paid plan costs from $10 per month.
"Google Presentations" . This is a free service from Google, which provides the ability to create presentations with images, videos, animations. The company can issue a commercial proposal as a presentation. There is a link or document sending to the addressee.
"Google Docs" . One of the easiest ways to create a minimalistic CP is to design it in a Google document. This free application allows you to use tables, pictures, drawings, lists. The finished CP can be sent to recipients using a link or in PDF format.
Unisender . This is a convenient platform for email newsletters. You can create an attractive design and send to several recipients. No code knowledge is required. The platform is publicly available if you send out less than 100 contacts. The cost of a paid plan is from 539 rubles per month.
Choose a platform based on what kind of commercial offer you need to create and what audience it is intended for.
Keep in mind that if the target audience of your CP is businessmen, it is unlikely that they will download documents via a link. It is better to send a cold offer in the letter itself. If the recipient is interested in sales growth, it is recommended to design the CP as a presentation. Do not forget to include in the text the calculation of the benefit for the target audience.
Commercial proposal designers and templates
Source: shutterstock.com
Below are the most successful examples of commercial proposals for different areas. They can be downloaded and edited to suit business needs.
Examples of commercial proposals from Denis Kaplunov's studio :
"packaging production ;
quality control of service by mystery shoppers ;
installation of split systems and ventilation installation .
Examples from Rodionoff Group:
fittings and stretch ceilings wholesale ;
construction control .
Examples from the company "IvanFranz":
potatoes wholesale from the manufacturer ;
children's rope park ;
reinforced concrete plant ;
sale of confectionery products ;
measures to protect metal structures from fire .
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Mistakes when developing a commercial proposal
Let's talk about the most common mistakes that companies make when creating a commercial proposal:
Spamming . The target audience does not perceive banal headlines. For example, "The discount is valid only today" or "You cannot refuse our offer." The wording of the commercial proposal should be clear. Specify warranty obligations, discounts and terms of cooperation.
Don't mislead your customers . The recipient may be interested in a catchy headline, but not see what was promised in the letter. Such mailings will most likely be sent to spam.
Presentation of a wide range of goods/services at once . There is no need to offer the client the entire product range. He will not study it. It is effective to offer several items that meet the needs of the target audience. Write in the language of benefits for the client.
Don't use template expressions . For example, "We will provide quality service", "The lowest price", etc. These are hackneyed phrases that clients see regularly. They will not inspire confidence. It is best to voice specific advantages: "Our staff was trained at [name of institution]" or "Delivery within two hours".
Do not use images from free stocks . Such content does not characterize your products/services. It is best to add real photos.
Avoid subjective assessments and phrases: "the best", "cheaper" . This is an emotional presentation. The information in the commercial proposal should be objective. "Our services will allow you to reduce the PR budget to 7,000 rubles per week. This is due to the fact that ...".
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