Paid media is an advantageous strategy and a great ally to accelerate Inbound philippine cellphone number Marketing results.
to promote your products through content marketing on blogs, websites, videos, podcasts, SEO, social networks and others.
This attraction strategy generates leads, qualifies them and fills the sales funnel when executed well.
In today’s article, we’ll help you better understand the Inbound Ads strategy. Check it out below.
What is Inbound Marketing?
Also called attraction marketing, it serves to attract and convert your target audience into customers.
To achieve this, actions to develop original and personalized content are used.
It is essential to understand that these publications, whether in text, video, audio or image format, must have the objective of educating your audience and potential customers (personas) about your company's segment, transforming your business into a reference in the market and influencing their purchasing decisions.
To achieve this, two reach strategies are used: organic and ads, but to put them into practice, you need to understand each of them.
We talk more about Inbound Marketing in our post on how to increase your sales with this strategy
Organic reach and ads
Organic reach strategies are created with several actions that help bring your page's content to more people in a non-paid way.
However, companies can pay to have a space to advertise their brands and products on TV and on the internet in general, with a great cost-benefit. With this, the website shows its users advertisements from related companies, helping their business to grow. This strategy is what we call paid advertising or ads.