Google Analytics limited by Safari, an impact on web professionals

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There are many rumors about Google Analytics being blocked by the Safari browser following updates. However, based on the latest information, the Google Analytics tool should not be blocked by the Safari browser. However, you should know that its capabilities will still be limited.

A significant improvement in confidentiality
After several tests carried out on Safari 14 (MacOs Big Sur beta version), it was found that the behavior of this browser shares many similarities with version 13.1. Indeed, the cross-domain panama email list tracking function of the Google Analytics script was detected by the Intelligent Tracking Prevention (ITP) service. Consequently, additional protection measures are applied by the latter.

A first-party cookie is set by Google Analytics and is used to assess the audience of a website. However, the tracker also has cross-domain tracking functions, which is why this Google Analytics cookie is placed in the list of cookies blocked by the ITP service. According to initial tests, data transmissions are not blocked as long as it is used as a first-party cookie. This nuance is important and should be indicated more explicitly at the ITP interface level.

However, the cross-domain tracking functions of the Google Analytics cookie are blocked by the ITP and this may limit its actions. This limitation will be felt very quickly when it comes to tracking on several sites.