These guidelines state that websites must offer a satisfactory experience to users

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Vulnerability to spam and malicious content UGC provides access to all kinds of people, so it can be used by spammers, hackers or competitors to introduce malicious links, codes or content that can harm a website or its users.

To prevent this, it is important to use security tools such as spam filters , captcha or user verification, as well as review and remove suspicious or harmful content.

Potential for resonance chambers
One of the benefits of this type of content is that it can list of georgia cell phone number create echo chambers, i.e. spaces where only similar or related opinions are heard, which can limit diversity, innovation and debate.

To avoid this, it is important to promote diversity, inclusion, respect and dialogue between users, as well as offering different points of view and sources of information.

UGC as an ally in SEO
User-generated content is an important tool for improving search SEO, as it allows us to leverage the voice and opinion of users. This is especially relevant at the moment, because experience is a key factor in assessing the quality and authority of a website, according to EEA guidelines.


On the other hand, Google is creating a UGC-based search feed with Perspectives , which shows users’ opinions on different topics. This feed allows users to compare different points of view and get a more complete and diverse view of a topic.

As such, users are increasingly looking to platforms where they can find testimonials and reviews from other users. Such platforms, such as social media, forums or e-commerce sites, are sources of valuable and reliable information for users, who seek the opinion of other users before making a decision.