How to create a branding strategy

[sakibkhan22197]

in order to carry out a marketing strategy , it is essential to have the company's branding defined, since marketing arises from the brand and its public and, therefore, is what will establish the marketing actions to follow.

inbound marketing guide



As with almost every process, it is necessary to follow a series of steps when defining a branding strategy . These are the main ones:

Define buyer personas: before defining a brand strategy, it is essential to know who we are going to target. Therefore, you must ask yourself, who is my ideal client? Who do I provide solutions to with my product/service? Once you have a clear idea of ​​your target market, you will be able to work on the following steps of the strategy.
Establish the company's mission: why did I create my company? What do I want to solve with my product/service? Answering these questions will lay the foundation for the company's mission and purpose. For a brand to be recognized and valued by consumers, it must be able to communicate its purpose. Every part of the brand must be able to reflect that venezuela email list mission and vision: logo, colors, slogan...
List the qualities and advantages of the business: nowadays it is very difficult to reach a completely niche market, you will surely find competitors in it, so differentiation is going to be a key aspect to stand out. And how can you differentiate yourself? Through unique qualities and benefits. Create a list of what differentiates your company from the others, but not in relation to the product or service, but rather how it will improve the lives of its consumers.
Working on the visual identity: in order to work on this point, it is necessary to be clear about the previous points ( buyer persona , company mission and company qualities). Working on the visual design of the brand is not an easy task, since it is the first thing that users will see about you. Therefore, it is a costly process in which the company logo will be developed, its corporate colors will be chosen and a typography and iconography will be established, as well as other visual elements.
Develop a tone of communication: it may seem trivial, but having a clear idea of ​​how and in what way we are going to communicate with our potential clients is essential. The way in which you communicate is also part of the brand and, therefore, must be in line with what we want to convey. In this step, it is important to go back to the first point and ensure that we have our buyer personas well defined. Knowing who they are will allow us to better define the tone of communication.