Using the SEOmoz keyword difficulty tool

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You can see that "Microsoft Exchange" scores 57% which shows that it is a competitive term and the tool advises that top rankings are achievable only with highly optimised on-page content and substantial link strength. The main campaign site does not appear to be highly optimised and since these are sub pages that are ranking for the specific term it has to be link strength. Microsoft Exchange Keyword Difficulty While most think that meta "keyword" tags do no longer hold much influence, it is a clear way to understand what keywords they are working to rank the page for.


You can see the terms are heavily focus france business email list ed around Microsoft Exchange and various related issues and requirements for running a Exchange server. <meta name="keywords" content="save money, exchange, microsoft exchange, msft exchange, ms exchange, exchange 2003, exchange 2007, exchange server, exchange upgrade, hosted exchange, mail exchange, exchange email, exchange account, exchange backup, exchange setup, exchange replication, exchange disaster recovery, microsoft email, microsoft mail, email hosting, calendar, instant messaging" /> Below is the Bing search result for the "Switch from Exchange" page and the image shows how to create a very smart and effective message targeted to attracting attention and standing out in the search results.





Microsoft Exchange results in Bing Using the SEOmoz Term Extractor switch exchange apps microsoft intl google business These terms extracted from the page show a very clear and targeted search campaign set around capturing market share from Microsoft Exchange. Before you call in the witch doctors to exersize the evil, these pages are actually ranking better in Bing than in Google so it appears to have come down to more effective and ongoing improvement of their targeted search optimisation campaigns.