The same principle can be applied to sizes, as well indian mobile number as prices. Here is an example: Until the mid-90s, Starbucks offered its drinks in 3 sizes: “Short”, “Tall” and “Grande”. The addition of an even larger size, the “Venti”, to the menu led to the elimination of the smallest one, the “Short” . In this way, the perception of the medium size has changed: once it was the “Tall”, now it has become the “Grande”. Insights As we have seen, the decoy effect is linked to irrational and impulsive choices. In short, it has nothing to do with the funnel marketing examples I showed you previously.
If in this article we have seen the situation in which consumers are already ready to purchase and are only undecided on which proposal to choose, other strategies are needed in the case of customers who are still far behind in the decision-making phase. From this point of view, social media can help you. If you are interested in this topic, also discover and how to advertise on Facebook without making mistakes. Contact us to find out the best web marketing strategy for your business In fact, to write an effective post on Facebook or Instagram, the perfect union of the 3 key elements we have listed is necessary. A fundamental aspect for communicating on social media is the ability to persuade the reader. And, knowing these factors, artificial intelligence will be able to give you a big help. How can our marketing agency in Forlì Cesena communicate better on social networks? Swimme , our digital marketing agency in Forlì Cesena , has decided to open this blog to give you new ideas and help you communicate better through the various social networks.