How to influence subscribers with milestone emails

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When combined with A/B testing, you can deploy two versions of the same campaign, collect data, and go with the better-performing one. Additionally, these metrics are excellent for refining existing campaigns. A detailed analysis can uncover areas in your campaigns that could use refinement. The above reasons should provide more than enough incentive to track email marketing metrics. Key metrics to track for your email marketing report When analyzing your Google Analytics email data, pay close attention to the following email marketing metrics: Open rate If your subscribers or prospects don’t open your email marketing campaigns, you won’t be able to nurture them, let alone convert them.

For this reason, email open rates are among south korea telegram database the key metrics to track when determining the success or failure of an email campaign. As its name suggests, an email open rate accounts for the number of subscribers that open an email. It’s typically expressed as a percentage figure and is one of the most important metrics due to its close link to an email’s subject line. Tracking email open rates can be extremely valuable.

The activity tells you how effective your subject lines are and reveals the outsized role they play in moving your email marketing campaigns forward. If your email open rates are low, there’s a high chance that your subject lines need adjusting. Research reveals that as high as of email client users base their decision to open an email on its subject line. You can calculate your open rates by using the following formula: Open rate's formula.