For example, this is how we identified interesting keys for ourselves

[sakibkhan22197]

We click on each interesting request and open its details in a separate tab. The task: to understand whether this key is worth a separate article . To do this, we look at:

1. Keyword variations. If there are relevant keys with good volume and KD, as in the case below, we can first gather them into a group and dedicate one of the hub articles to them.


2. Scroll down the page and look at the SERP Analysis a la search results. If the top 10 contain articles written specifically for this keyword (corresponding title and article URL), then it definitely has potential for a future hub article.


We look at other key tabs in the same way.

Important: if you notice that the top 10 results for two different keywords are 70% identical articles, then you should combine them into one article, rather than writing two different ones for each request.

We enter all the keys and their variations by groups into your table. We add data on Volume, KD, CPC.

Method 2: return to the first window with the main key and look at the automatically generated clusters a la the topics of the hub articles.


Click "View all" and look at the suggested options for the main keys for the hub articles. In many ways, this may coincide with the list you created above.


Each group can be expanded (by clicking on the key) and look at the queries inside. Based on your knowledge of the product and target audience, you can find additional keys for hub articles.

Enter the query options you are interested in with data on Volume, KD, CPC into the table.

Method 3 : Additionally, you can go to your competitors australia email list and look at their articles. Do they have hubs on your topic or maybe they have written a lot of articles on the topic that interests you.

4. Evaluate the potential of the keys you have collected in the table
First of all, look at the Volume. The bigger it is, the better. But if the Volume of a key that claims a separate article is below 50, you should think twice whether such an article is worth your efforts. You can take 100 as the lower limit.

Now let's look at KD. If your domain Authority Rate is around 40, then focus on keys with KD no more than 40, ideally up to 30. This way, you have a better chance of getting into the top 3 and getting the coveted visits. Of course, your hub may have keys with a higher KD, but most of them should have a low KD.

For example, let's compare two topics: customer engagement and lead generation.


The Keyword Difficulty of the first hub's keys is much lower than the second one. This means that the customer engagement hub is more likely to take a position in the top 10 and bring you traffic than the lead generation hub, despite such attractive Volume indicators of the latter.