Sharing content with your participation

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One way to post interesting posts on social media is to share materials with your participation. Additionally, by writing a guest article on a friendly blog, you position yourself as an expert and leader. Secondly, through linking, you attract a new group of users to your site.
A coherent brand strategy also includes appropriate communication. It should be tailored to a specific industry. The needs of the target groups that you plan to reach with your message must be taken into account. When creating a communication strategy, you cannot forget about the values ​​that are most important to a given brand. At the same time, the process of creating it can be based on innovative concepts, as well as patterns. In the latter case, you can use the brand archetype on the web . This makes it much easier to determine the direction in which the communication strategy should develop.

The concept of an archetype comes from philosophy. It was developed by overseas chinese in australia Karol Jung, who noticed repetitive patterns that are universal to the cultures of different societies. Then he began to conduct research in psychology, where he began to use the concept of archetypes. The research of other scientists concerned, among other things, patterns that repeat in fairy tales and myths in different parts of the world. The importance of archetypes in culture means that they have also begun to be used in marketing.

How are archetypes used in marketing?
The beginnings of using the archetype concept in marketing date back to the early years of the 21st century. This was the period when the search for ways to stand out on the market began. The economies undergoing intensive globalization processes led to a situation where it was increasingly difficult for companies to stand out solely with the products they offered. Increasingly similar products meant that companies sought a way to avoid competing solely on price. In this way, marketing strategies began to emerge, which aimed to effectively create a brand image . Such actions were intended to make buyers treat the purchase of a specific company's product as something exceptional. The brand was to be associated with certain values.