Data: Various tools and platforms that support marketing decision-making and optimization through data collection, analysis, and visualization, such as DMP data management platform, CDP customer information platform, and social customer service data dashboard .
: This field mainly involves the management and optimization of marketing processes, including process integration and collaborative operating platforms to improve marketing efficiency and effectiveness, such as a one-stop message center, or the system Super 8 that integrates brand membership and LINE OA .
2023 Taiwan Marketing Technology Map v4 (Photo/Asia bc data thailand phone number Pacific Marketing Digital Transformation Alliance Association)
▲ 2023 Taiwan Marketing Technology Map v4 (Photo/Asia Pacific Marketing Digital Transformation Alliance Association)
Although MarTech Landscape is a global project, different countries have launched their own local MarTech maps. Taiwan launched its first MarTech map in 2021, which was researched and collected by the Asia-Pacific Marketing Digital Transformation Alliance (AMT).
Process and Management Management
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mdabuhasan
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