What should a good, complete SEO audit include?

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You can still hear the statement that ordering an SEO audit is throwing money down the drain, because why look for errors on a website that works. The truth is completely different, an SEO audit and subsequent optimization of the website in accordance with the presented guidelines is not only money well spent, but above all an investment for the future. The fact that the website loads (faster or slower), contains information about the offer (the content does not necessarily contain the words for which the website should be displayed in the search engine) and generates "some" traffic does not mean that everything is in order.

The aspiration of every company should be constant development. In business, the determinant of development is very often profits, and these can be increased by attracting new customers. Nowadays, the easiest way to do this is to invest in online channels to reach users potentially interested in the company's offer. The higher the website is displayed in the organic search gambling data korea results for phrases important from a marketing point of view, the more the company's offer will reach a wider community. The conclusion is simple - if a properly optimized website (one on which changes indicated in the SEO audit have been introduced) reaches valuable positions in organic search results more easily and quickly, contributing to better financial results of the company, then without a doubt an SEO audit and optimization is a path worth following when thinking about getting ahead of the competition.


When answering this question, you need to realize what the purpose of conducting an SEO audit is. The purpose of the actions taken is to detect as many irregularities as possible that contribute to a specific website occupying distant positions in the organic search results ranking. In order to change this state of affairs, you need to diagnose as many causes as possible. Approaching the subject with a so-called light hand and removing just a few shortcomings may prove insufficient.