Create incentives for multi-investors

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Create Sequences While there will be some inactive subscribers that you can win back in one email, there will still be some that need a little more of a push. Therefore, it’s better to build a re-engagement email sequence rather than standalone emails. Re-engagement sequences often include emails with different messages but the same purpose to re-engage subscribers. The emails in the sequence build upon each other. For example, you might start with a simpleWe miss you" email, then potentially send offers, reminder emails, and end with an unsubscribe email.

You can build this email sequence workflow overseas chinese uk data using email marketing automation software like GetResponse. The workflow will look like this. Setting up this automated workflow in GetResponse only takes a few minutes. You can read more about setting up winback sequences here. Monitor, Improve, and Iterate The secret behind a successful re-engagement email campaign is to never stop improving. Continuously test the effectiveness of different elements of your re-engagement emails, such as email subject line, email content, visuals, CTAs, and send time.

Analyze data and make data-driven adjustments to continuously improve your strategy. If you are running your first re-engagement email campaign, it is recommended that you save the email version that performs best among your target audience. You can use this as a reference for future email campaigns. Summary Email re-engagement is one of the key components of any successful email marketing strategy. They’re the secret weapon you can use to reignite the spark in your email subscribers.